SPIRIT AIRLINES OPENING BELL RINGING AT NYSE
THE SITUATION
In 2019, Spirit Airlines celebrated its first anniversary of listing on the New York Stock Exchange with an Opening Bell Ceremony. This anniversary was Spirit’s first official NYSE event and the company’s executive team would be ringing the opening bell for the first time. During that time, the airline was making good on its promise to offer the best value in the sky by maintaining one of the most on-time operations in the United States and announced high-speed Wi-Fi would be added to its entire fleet. A few months prior, the airline was also named 2018 Value Airline of the Year by Air Transport World. Overall, the goal was to continue sharing Spirit’s commitment to improving the Guest experience. Spirit also wanted to highlight their rapidly expanding network growth and being the number one choice for flights in the U.S., Caribbean and Latin America.
THE STRATEGY
For the Opening Bell Ceremony, we chose to highlight all of Spirit’s recent improvements, displayed the company’s new branding, and showcased beautiful travel imagery from the U.S., Caribbean and Latin America. After the bell ringing Spirit’s CEO Ted Christie participated in exclusive interviews with top tier business media outlets to discuss the airlines’ on-time performance and advancements to the Guest experience.
ROLE
Oneisha conceptualized and managed Spirit’s Opening Bell ceremony on The New York Stock Exchange. Responsibilities included being the main point of contact, developing the NYSE brand action + product display, creating digital and print assets, managing budget, organizing and executing the ceremony logistics and compiling press coverage.
THE RESULTS
Overall the Opening Bell Ceremony was a huge success and was a historical moment for Spirit Airlines. Oneisha also assisted in securing 13 media placements across news, business, aviation, and trade publications. The event garnered 19.1M media impressions and exclusive interviews with Spirit Airlines’ CEO Ted Christie in CNN, Bloomberg, Yahoo Finance, CNBC, Cheddar, and The Street.