ReKTGlobal & TalentX Gaming
THE SITUATION
In 2020, ReKTGlobal announced the creation of TalentX Gaming (TXG), which is a joint venture between esports powerhouse and “creator-first” talent agency TalentX. Since the partnership, TXG planned to announce a new Head of Talent, Amber Howard. TXG’s goal was to generate further conversation about the newly established company and alert media about the new hire. As a result, of the ongoing conversations on the need for diversity in corporate America, the announcement turned into dedicated feature interviews with Amber.
THE STRATEGY
For this new hire announcement we developed pitches and a press release to amplify Amber’s hiring. We offered one-on-one interviews with Amber and the focus of her interviews was her extensive professional achievements and the need for adequate diversity & representation in esports.
THE RESULTS
Oneisha secured 30 placements in July 2020 to October 2020 around Amber’s hiring announcement across business, gaming, entertainment and trade publications. Coverage also including exclusive interviews with Forbes, Business Insider, Game Rant, The Wrap, Yahoo and Black Enterprise. The news coverage generated an online readership of 4.4 billion, 3.6M coverage views and 855 social shares.