SPIRIT AIRLINES’ INDIANA to LAS VEGAS LAUNCH
THE SITUATION
In 2019, Spirit Airlines announced the start of service to Indianapolis, Indiana with nonstop routes to Orlando, Tampa, Fort Meyers, Las Vegas, and Myrtle Beach. As a result of the surge in Spirit’s network, the company wanted to promote the service in a unique way and highlight the new routes and that it gave Indy travelers more nonstop flights to the places they love most + connectivity to international destinations in Latin America and the Caribbean.
THE STRATEGY
We selected long-term ambassadors and Indiana natives, Chad & Gabrielle Rader of GabeBabeTv to highlight the start of service and bring awareness to the new routes. In celebration of the opening of service in Indiana, the pair hosted a round trip giveaway on their social media platforms, emceed the Indianapolis launch event at the airport and flew on Spirit’s inaugural flight to Las Vegas. The couple documented their entire experience in a series of YouTube videos.
INDY to VEGAS SPIRIT PARTNERSHIP
RESULTS
The collaboration garnered 33 pieces of content, 396k impressions, 30k engagements, and positive sentiment across GabeBabeTv’s social media platform. After watching their travel content many subscribers commented they enjoyed the couple showcasing all Las Vegas had to offer and that the couple encouraged them to book a flight on Spirit Airlines.