SPIRIT INFLUENCER PROGRAM
THE SITUATION
In 2018, on the heels of Spirit Airlines launching its expanding flight network in the U.S., Caribbean and Latin America, wifi and their commitment to improving the Guest experience with the Invest In The Guest initiative, the company wanted to launch an influencer program. The goal was to bring awareness to the airlines improvements, network growth, and generate brand love via social media.
THE STRATEGY
Develop an Influencer Program that highlighted Spirit’s value proposition and support Spirit’s Invest In The Guest initiative. We tapped top-tier travel and lifestyle influencers who could authentically share about the brand. The program was kicked off with the airlines’ first influencer summit in St. Croix.
ROLE
Developed and launched Spirit Airlines’ Influencer Program by crafting program goals, key messaging, best practice, KPIs and expectations
Oversaw and managed Spirit’s Influencer Program from influencer identification, reporting, tracking ROI, budget management, content strategy, content measuring and managing, agency management and ambassador relationship management.
Collaborated with various partners to develop content ideas that captured Spirit’s evolution story
Vetted and provided brand education presentations to existing and potential influencers.
RESULTS
The influencer summit garnered 196 positive Spirit stories, 617K impressions, and 229K engagement Overall, the influencer program garnered 35.4M impressions, 1.6M total engagement, and 641 positive brand and stories